Cold calls as a form of business communication have been in our collective societal psyche for decades. A very particular form of salesmanship, cold calling is conducted by sales employees to potential customers who have never previously been in contact with the person conducting the cold call. (more…)
If you want to increase traffic, conversion and customer loyalty, then you need to pick good and suitable traffic channels for your project. This is not so easy because some channels may work great for one business, but for others it will be a waste of resources. So, what kind of channels are the best to contact and convert leads, especially for you? Let’s try to find out.
When launching a start-up, sooner or later you will need to think about a customer’s retention and revenue. Well, it is hard to imagine both of them separately, but we used to make mistakes and forget about it. So, what should you make a priority: clients or money? How should you work with retention and planning? Let’s try to find the answers to these questions below.
Throughout my marketing career I have often encountered different visions of what lead generation is and who should be doing it. Was it marketing or sales? Usually sales would demand hot leads from marketing so to close deals, whereas marketing would demand from sales more initiatives to turn cold contacts (often brought from conferences) into closed deals. And that “war” never stops.
Facebook ads expert, CEO of AdEspresso
We all understand the importance of leads and lead generation. Numerous strategies and tactics are described by different resources. You can find your leads on your own or, even better, use our services 1000 Leads to save time and receive highly targeted leads. You can generate them via social networks, gather emails on your website, etc. So, now you have a long list of names and contact information. But what is next?
When you get your business off the ground, you probably are disposed with some marketing strategy. The advertising campaign, paid services and lead generation – these are the main ‘must haves’ for any kind of startup. However, it is no secret that marketing is changing and new directions are appearing on the scene. Today, along with lead generation, specialists discuss influencer marketing, which is becoming one of the most effective ways to attract customers and clients.
There is no need to explain to you about influencers and their importance in new marketing. Someone will say that this is a brand-new marketing trend, but we would say that this is an opportunity we cannot ignore. Using influencers’ network for broadcasting about your product can be the most effective “advertising campaign” you ever launch.
If you go and ask all of your colleagues in marketing whether they are doing lead nurturing or not and what their process is, you will definitely be surprised by the answer. Most of them are waiting for their leads to turn into a buyer. Why? Don’t wait! Turn you warm lead into a passionate buyer.