Throughout my marketing career I have often encountered different visions of what lead generation is and who should be doing it. Was it marketing or sales? Usually sales would demand hot leads from marketing so to close deals, whereas marketing would demand from sales more initiatives to turn cold contacts (often brought from conferences) into closed deals. And that “war” never stops.
Facebook ads expert, CEO of AdEspresso
We all understand the importance of leads and lead generation. Numerous strategies and tactics are described by different resources. You can find your leads on your own or, even better, use our services 1000 Leads to save time and receive highly targeted leads. You can generate them via social networks, gather emails on your website, etc. So, now you have a long list of names and contact information. But what is next?
When you get your business off the ground, you probably are disposed with some marketing strategy. The advertising campaign, paid services and lead generation – these are the main ‘must haves’ for any kind of startup. However, it is no secret that marketing is changing and new directions are appearing on the scene. Today, along with lead generation, specialists discuss influencer marketing, which is becoming one of the most effective ways to attract customers and clients.
There is no need to explain to you about influencers and their importance in new marketing. Someone will say that this is a brand-new marketing trend, but we would say that this is an opportunity we cannot ignore. Using influencers’ network for broadcasting about your product can be the most effective “advertising campaign” you ever launch.
If you go and ask all of your colleagues in marketing whether they are doing lead nurturing or not and what their process is, you will definitely be surprised by the answer. Most of them are waiting for their leads to turn into a buyer. Why? Don’t wait! Turn you warm lead into a passionate buyer.
In a previous post, we spoke about who is a lead and how important lead generation is for your business. The next logical question is how and where to find them. There are numerous types of channels that we can use for generating leads, among them are online and offline techniques. However, it does not mean that they are equally good for everyone.
Every now and then you may hear from different people something like “We need leads.” Debates about leads take place in every sales and marketing department. How can you define them and what is the lead generation? Let’s draw the curtain and start from the very beginning before going deeper.