Tag - Lead Quality vs. Quantity

Lead Quality vs. Quantity: What is the Solution? 1,000

The old adage ‘quality is better than quantity’ is usually true when it comes to leads, though there are exceptions. However, before we get onto quality versus quantity, let’s take a step back and discuss how we define a lead. It’s pretty basic, but there are a few finer points we want to cover. A lead is a clue or a hint. It signifies the beginning of a relationship and consists of information which may be vague, not entirely correct, or not validated just yet. You may have the name of a person that’s likely to be the best contact for a certain business but will later turn out to be the person who will direct you toward the appropriate contact.