The old adage ‘quality is better than quantity’ is usually true when it comes to leads, though there are exceptions. However, before we get onto quality versus quantity, let’s take a step back and discuss how we define a lead. It’s pretty basic, but there are a few finer points we want to cover. A lead is a clue or a hint. It signifies the beginning of a relationship and consists of information which may be vague, not entirely correct, or not validated just yet. You may have the name of a person that’s likely to be the best contact for a certain business but will later turn out to be the person who will direct you toward the appropriate contact.