If you want to increase traffic, conversion and customer loyalty, then you need to pick good and suitable traffic channels for your project. This is not so easy because some channels may work great for one business, but for others it will be a waste of resources. So, what kind of channels are the best to contact and convert leads, especially for you? Let’s try to find out.
Throughout my marketing career I have often encountered different visions of what lead generation is and who should be doing it. Was it marketing or sales? Usually sales would demand hot leads from marketing so to close deals, whereas marketing would demand from sales more initiatives to turn cold contacts (often brought from conferences) into closed deals. And that “war” never stops.
We all understand the importance of leads and lead generation. Numerous strategies and tactics are described by different resources. You can find your leads on your own or, even better, use our services 1000 Leads to save time and receive highly targeted leads. You can generate them via social networks, gather emails on your website, etc. So, now you have a long list of names and contact information. But what is next?
In a previous post, we spoke about who is a lead and how important lead generation is for your business. The next logical question is how and where to find them. There are numerous types of channels that we can use for generating leads, among them are online and offline techniques. However, it does not mean that they are equally good for everyone.
Every now and then you may hear from different people something like “We need leads.” Debates about leads take place in every sales and marketing department. How can you define them and what is the lead generation? Let’s draw the curtain and start from the very beginning before going deeper.