So, you’re ready to throw yourself into the lead generation game. But how do you go about finding qualified leads? And what exactly is a qualified lead? A lead qualification is a contact that is already in your database.
The definition can vary, depending on the business, but generally, it just means that their contact information has been double-checked and that they are genuinely interested in your product. Some businesses and marketers only consider a lead as a lead qualification when a representative has touched base with that person on the phone, rather than someone who has merely filled in a form online.